Share 'Gulp alive pros and cons'

Wondering if any of you use the gulp alive products and if you would share your unbiased opinions.  I have watched some you tube clips but most of the guys were in high dollar bass boats with Berkley written all over it and their shirts.  Is it worth the price?  Is it easily torn off the hook?  How do prefer to rig it?  And most importantly does it work well?  Your opinions are the ones that matt…