Do you love big bluegill?
It doesn't presume something that works is based on irrefutable fact as does superstition. (IE the earth is flat or that the Helicopter Lure catches giant bass, anytime, anywhere)
Some speculation isn't bad - and some of it may be based on unknown truths. But most important is not ignoring the gift of a lure's success that spawns speculation allowing for confidence in bait and more future use of it. I can never absolutely insist that #1 above is not the reason why a lure works, but that by itself is too general a reason and not supported by visual proof, just as a lure being natural in appearance or action is too broad in meaning.
Color is in the eye of the beholder - human and fish - neither seeing the same thing. All that can be said with certainty is that a color is brighter or darker and that actual hue depends on many factors. We've heard the term reaction strike and when a fish suddenly strikes a lure that splashes down directly from above, it must be assumed it didn't have time to admire the lure's color! Granted, even I'm superstitious when it comes to color but more of a limited color range that works regardless of time of day for a group of different lure designs. Some colors I have less confidence in or believe that don't work well as often as others. That's just me.
Presentation is in the hands of the angler that uses it and some anglers excel at certain presentations of different lures. The finesse lures I've posted, and again this is speculation, will not work for many anglers that don't have a feel for light lures on light jigs and line. I know bass anglers that can't catch a fish with them - even bass - because of their belief that you have to use large lures for large fish - a superstition if there ever was one!
As far as when lures work or don't, I am living proof that the right lure in the right hands can catch fish any hour of day as long as hundreds of casts are made to find fish. Some of my best fishing is between 11 am - 4 pm and not usually in the deepest part of a lake.
All and all, I'm lucky to have been able to broad my knowledge base and continue to expand the range of lures and presentations I've found that do well. Why something works is not as important as that it does and that I can depend on it to work in the future on most waters and under most conditions. Keeping a photo log helps remind me of when, where and what worked so as not to depend on a photographic memory that ran out of film a long time ago. LOL
But seeing is believing and photos don't lie, putting to rest presumptions and superstitions that do!